Be bold. Be brave.

Starbucks in hand, lulu lemon uniform and sunny disposition, my oldest Emma was Basic. Or so her high school told her. Younger sister Josie was Extra. In fashion and in force, you knew when she was in a room. Josie leaned into the Extra definition lest she be defined by the Whale emoji tweet- ceremoniously …

Ten Cool Nuggets from CMO Summit

The Increasing Need for CMO to Know Technology is Non-negotiable. Agency Model is Broken.  Big Consulting Companies are Playing a Bigger Role.  A New Model Needs to Emerge. Data is Becoming Commoditized.  Creativity is What is in Short Supply. You Can't Buy Yourself Into Great Marketing Anymore. It is the Golden Age of Marketing. Ability to …

A New Marketing Playbook

The Embers are Being Stoked. Restaurant industry conferences over the last year have exploded with service provider panels selling apps, loyalty, and other marketing technology solutions. The iconic Chris Sullivan, founder of Outback Steakhouse, made an impassioned plea to marketers to adopt a new way of marketing to guests leveraging technology. He asked MEG Spring 2014 …

Ten Truths of Data-Driven Marketing

Data is just a proxy for guest behavior. So "data" doesn't drive your marketing, your guest does. Data-driven Marketing is a strategy not a program. Enterprise data strategy is a must. Data is not math- it is imperfect and directional. Data is like a box of chocolates.  Data-informed Marketing accounts for both the data (Science) and …